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New chilled Chick*n Sausages + Mince now in ASDA•Find out more•
… in which we go against Rule 1 of the Sell-More-Stuff Handbook and offer free VFC to literally anyone who wants it
… in which vegan underdog VFC takes on the fast food giant and truth wins the day
… in which we go undercover at a British KFC farm and it becomes clear that someone is lying about “high welfare standards”
… in which Matthew realises a long-held ambition and buys* a football club (actually, VFC just sponsors it, but we NEVER trample on his dreams)
… in which we act cool at an award ceremony, and take home another trophy for our mantelpiece
… in which we throw down an eco challenge to the meat industry, and Matthew and Adam can’t undress quick enough
… in which we celebrate taking people’s opinions and spaffing them all over the London Underground
… where we sneak into a carnivore forum and take a good look around
...in which we conduct some research and let consumers decide for themselves
... in which our calculators come out and our nerdery comes to the fore
...in which we amuse ourselves with bird-related headers while defending the VFC upgrade
... in which we share our bumpy journey on the road to bringing down global animal agriculture
*riotous applause* Really it’s us? We won? Wow, we could never have expected such an honour. Thank you… thank you…
… in which we lend a helping hand to the It’s-Not-Chicken Brigade and draft a letter of complaint for them
... in which our charming naivete shines through but you’ve got to admire our ambition
... in which we make the case for being Loud and Proud Vegans and leaving ‘plant-based’ to others
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