New naked range now available in Morrisons•Find out more•
We were deeply disappointed when we learned that Meatless Farm was on the verge of disappearing from supermarket shelves. We couldn't stand idly by, so we took action.
In a significant move, vegan food company VFC has today acquired Meatless Farm brand in a deal worth £12m in sales - rescuing the fellow Yorkshire plant-based brand from administration.
In which we make it even clearer that we are 101% vegan...
in which we share not one, not two, but three exciting nuggets of news
in which we explain just how we came to make VFC so darn cute
… in which we go against Rule 1 of the Sell-More-Stuff Handbook and offer free VFC to literally anyone who wants it
… in which Matthew realises a long-held ambition and buys* a football club
(actually, VFC just sponsors it, but we NEVER trample on his dreams)
… in which we act cool at an award ceremony, and take home another trophy for our mantelpiece
… in which we throw down an eco challenge to the meat industry, and Matthew and Adam can’t undress quick enough
… in which we celebrate taking people’s opinions and spaffing them all over the London Underground
...in which we amuse ourselves with bird-related headers while defending the VFC upgrade
... in which we share our bumpy journey on the road to bringing down global animal agriculture
*riotous applause* Really it’s us? We won? Wow, we could never have expected such an honour. Thank you… thank you…
... in which our charming naivete shines through but you’ve got to admire our ambition
... in which we justify poking fun at grown men and wonder why other brands don’t do the same
Be the first to hear about our plans, products and the date the revolution begins (shhh). We never spam because spam’s not vegan.