What we
sit for

Join our sit-down protest

Ours is an act of positive rebellion against a system that has brought us climate change, environmental destruction, factory farming and slaughterhouses. We applaud those who fight serious injustice with placards and demonstrations, with letters to MPs. We salute those who take to the streets with megaphones or lock themselves to railings. Our way to dismantle this destructive system is with great food. This is our sit-down protest.

Watch this

When Matthew…

Matthew is the co-founder of Veganuary, an ideas man and an entrepreneur. Not the soulless corporate type, but the type who dreams big and works hard because the world needs solutions. His aim? To save chickens.

…Met Adam

Adam is an innovative chef and restaurateur, renowned for his high-quality, creative meat and vegan dishes, until, one day, Matthew took him to a chicken farm. His aim now? To save chickens.

All for one. One for all.

  • 100% vegan

    Made for carnivores. Suitable for vegans.

  • High in protein

    Our Vegan Fried Chick*n is high in protein

  • Planet-friendly

    Eat wheat not meat – it’s better for our environment

  • Kinder

    No chickens are harmed in the making of VFC, ever

Eat your vegetables

Just because our food is made from plants, don’t go thinking we’re salad munchers. We don’t compromise our beliefs so why would we compromise on taste? Our fried chick*n is flavour-stacked, vegan-and-proud and it tastes so good. We’re not anti-salad. Just so long as it’s in a bun nestling a crispy, sauce-drenched VFC fillet.

Join the rebellion

Be the first to hear about our plans, products and the date the revolution begins (shhh). We never spam because spam’s not vegan.