We don’t do this for the kudos, but that’s not to say we’re not chuffed to bits when we win a prestigious award. And, dear friends, we just did. No, not the infamous Knobbly Knees contest of Clacton-on-Sea, which we haven’t won for a few years now, but the Best Vegan Product Award at Natural Products Expo West.
We know that VFC is good, but we were up against stiff competition, and so we pretended we didn’t care either way about the award. But we did. We really did. On the outside, we were cool as cucumbers but inside, we can admit now, we were absolutely feverish. And then, oh happy day, we saw the VegNews team heading our way, trophy in hand, and all our dreams came true.
It was a simple ceremony, nothing like the Oscars. No red carpets or designer gowns, no taunting or violence. We may have been dressed in aprons bearing our own faces, but we stayed classy and behaved impeccably. That’s what vegans do.
So, all that is left now is for us to say a huge thank you to VegNews for the honour, and to everyone who visited our stand, tried the food, said nice things about it, and came to our after-party. This award is for all of you, and for rebels everywhere who are committed to creating a kinder world.