It’s not the taste of chicken we object to. It’s the industrial farming, slaughterhouses, climate impact, pollution, forest destruction and loss of wildlife associated with it. It tastes just fine.
We call it Vegan Fried Chick*n because it tastes like chicken but is 100% vegan. This helps people know what they are buying, and how to cook and serve it. As for the word “meat”, we use it in the same way people talk about the flesh of fruits or vegetables when they mean the soft edible parts. But there’s no need to get bogged down in semantics. VFC tastes great and is kinder to animals and planet. Call it whatever you like. But you should definitely try it.
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