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Why does VFC cost more than meat?

Because of industrial farming where chickens are reared in vast numbers and each life is worth so little. Because of subsidies. Because it costs so little to trash the planet and much more to protect it. But mostly because the chicken industry is vast while VFC is just starting out. One of our key aims is to get the price down so it has parity with meat. Until then, thank you for supporting us and helping us grow.

Where can I buy VFC?

In Sainsbury’s, Asda, Morrisons, Waitrose, and Ocado. We’re also stocked in many independent retailers across the UK. Check our Stockists to find VFC near you.

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