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Why does VFC cost more than meat?

Because of industrial farming where chickens are reared in vast numbers and each life is worth so little. Because of subsidies. Because it costs so little to trash the planet and much more to protect it. But mostly because the chicken industry is vast while VFC is just starting out. One of our key aims is to get the price down so it has parity with meat. Until then, thank you for supporting us and helping us grow.

Is VFC really better for the planet? Don’t crops grown for vegans have a huge environmental impact?

All farming has an impact but the amount of crops fed to farmed animals far outweighs the amount that people could eat. Meat production is fundamentally wasteful. Far fewer calories are returned in meat, milk and eggs than are fed to the animals in crops. And when you waste crops, you waste land, and when you do that you decimate wild spaces and wildlife. Research shows that almost all plant foods are better for the planet than almost all animal-based foods.

Why would you want to replicate eating chicken if you are vegan?

It’s not the taste of chicken we object to. It’s the industrial farming, slaughterhouses, climate impact, pollution, forest destruction and loss of wildlife associated with it. It tastes just fine.

Why do you call it “chicken” and “meat” when it isn’t?

We call it Vegan Fried Chick*n because it tastes like chicken but is 100% vegan. This helps people know what they are buying, and how to cook and serve it. As for the word “meat”, we use it in the same way people talk about the flesh of fruits or vegetables when they mean the soft edible parts. But there’s no need to get bogged down in semantics. VFC tastes great and is kinder to animals and planet. Call it whatever you like. But you should definitely try it.

How do you calculate how many chickens are spared?

The target slaughter weight for chickens in the US is 6.4 pounds per bird with around 3.8 pounds of each bird’s carcass being edible. So, for the purposes of our calculator, one chicken’s life saved is equivalent to every 3.8 pounds of Vegan Fried Chick*n we sell. As our company grows, we hope to spare entire flocks, sheds, and farms of birds.

Is your packaging recyclable?

We use as much paper-based packaging as possible which is sustainable, renewable and recyclable. Where necessary, we also use a small amount of plastic – it’s lightweight and no bigger than it must be. We are currently working hard on sourcing recyclable plastic for our packaging.

How do I cook VFC?

The Bites and Fillets cook in around 20 minutes at 390°F, while the Popcorn Chick*n takes 12-14 minutes.

What is VFC made from?

It’s made from wheat protein wrapped in a crispy southern fried corn flake coating. To see the full ingredients and nutritional information, please see our Products page.

Isn’t soy bad for the planet?

Soy is connected to deforestation but there are two important things to know about it. The first is that most Amazon deforestation is for beef production, and only when the cows have stripped the area do the soy farmers move in. Second, most soy is grown to feed animals like chickens (but also pigs and fish) in factory farms all round the world. Vegan food is not the problem. Industrial animal farming is.

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